Coca-Cola
World Cup
In 2018 Brazilians were not very otimistic about the world cup.
After the catastrofic 7x1 in 2014, we felt the necessity of create a campaign to reawaken the love on our team.
So, we have made a huge mobile campaing, co created with facebook, separeted in 3 phases > preparation, supplying and cheering together.
We also created some special cans for each moment of the competition.
Those special cans were sold by e-commerce.
For stressful moments: The titanium can.
For the comeback: The upside down Can.
To celebrate the goal: The hornet can.
FACEBOOK MOBILE AWARDS
Best mobile campaigns / second place
