Coke
Thist
The movie experience is almost the same: sitting, watching commercials, trailersand than the film. Coca-Cola wanted to be part of this ritual in a more interestingway than a regular ad. So we turned that boring Dolby sound tests before the movie into an immersive travel from the the inside of a Coca-Cola bottle to a glass full of ice.
And we crafted it the best way as possible, using the top notch Dolby Sound avaiable and mixed itin a 7.1 surround system,
so the audience could hear the characteristics sounds of Coca- Colatraveling around the theather and also they could experience a very specific feeling: Coke Thirst.
CANNES LION
gold/branded content
