At the end of 2019, six communities of the Haliti-Paresi ethnic group developed a communitary touristic itinerary in Mato Grosso with the help of the NGOs Garupa and The Nature Conservancy. I was honored to be invited to help build the project's visual identity and communication. It aims to strengthen indigenous culture and help to protect their lands.
The idea was to create a graphic material based on the Haliti art and graphics. So the entire visual proposal and graphics were co-created with the Haliti artists. To create the project's art direction, a study was carried out with the artists and chiefs of the villages. Each symbol in the Paresi spelling has a meaning and the intention was to develop an identity that respected the codes of the people.
Below you can see a study by chief Rony, from the village Wazare, that served as the basis of the visual identity.
The history of these people is made of encounters. Since the Rondon operation, the Haliti people had to articulate themselves to stay on their land. Haliti chants also served as inspiration to Villas Boas, who made a melody from it.
Today the region is the center of agribusiness in Brazil - a threat to protected lands. Indigenous tourism is a way of protecting these territories, while also strengthening and valuing the culture of the communities.
