• GO ALL THE WAY
  • POVOS DA FLORESTA
  • KIT KAT
  • COCA-COLA WORLD CUP
  • TALENT DONOR
  • GUD
  • COKE & DOLBY
  • TOUS
  • sinfonia
  • MOb
  • LIZA ESPECIAIS
  • MUSTANg
  • Copy of MOBILIZE
  • COCA-COLA
  • SANTA CASA
  • NESTLÉ | KITKAT
  • SHELL
  • MOBILIZE
  • ÓLEOS LIZA ESPECIAIS
  • SHELL -POWER
  • HALITI
  • VISUALS
  • UNBREAKABLE
  • FOC A CATALUNYA
  • asd
  • home
  • TOMATOES
  • Danone
  • NFS
  • Unbeanlievable
  • Ketchupasta
  • HEINZ A.I. COOKBOOK
  • PASS THE HEINZ
  • Voll-Damm X MIRA festival
  • GREENPEACE
Marcelo Monzillo


At the end of 2019, six communities of the Haliti-Paresi ethnic group developed a communitary touristic itinerary in Mato Grosso with the help of the NGOs Garupa and The Nature Conservancy. I was honored to be invited to help build the project's visual identity and communication. It aims to strengthen indigenous culture and help to protect their lands.  

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The idea was to create a graphic material based on the Haliti art and graphics. So the entire visual proposal and graphics were co-created with the Haliti artists. To create the project's art direction, a study was carried out with the artists and chiefs of the villages. Each symbol in the Paresi spelling has a meaning and the intention was to develop an identity that respected the codes of the people. 

Below you can see a study by chief Rony, from the village Wazare, that served as the basis of the visual identity. 
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The history of these people is made of encounters. Since the Rondon operation, the Haliti people had to articulate themselves to stay on their land. Haliti chants also served as inspiration to Villas Boas, who made a melody from it. 

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Today the region is the center of agribusiness in Brazil - a threat to protected lands. Indigenous tourism is a way of protecting these territories, while also strengthening and valuing the culture of the communities.

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www.turismohalitiparesi.com

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Marcelo Monzillo 
SENIOR CREATIVE  - art 

marcelomonzillo@gmail.com
 
///

 

SENIOR INDEPENDENT CREATIVE - CURRENTLY - BARCELONA

¡

SENIOR ART DIRECTOR - VML (EX WT) -  2022 - 2024

 

FREELANCER SENIOR ART DIRECTOR - 2021-2022

 
SENIOR CREATIVE ART DIRECTORLola mullenlowe barcelona - 2018 -2021

 

CREATIVE ART DIRECTOR - JWT BRASIL - 2010 -2018

...

 
_____
 
 

 

AWARDS(THAT I REMEMBER):

 


_One Show
Silver - Film | Doadores de Talento

SHORTLIST - TERRIFYING TOMATOES - BILLBOARD SERIES

SHORTLIST - TERRIFYING TOMATOES - ART DIRECTION

SHORTLIST - TERRIFYING TOMATOES - PHOTOGRAPHY

SHORTLIST - PASS THE HEINZ PASTA SAUCE - ART DIRECTION

 


_Cannes Lions
Gold - Branded Content & Entertainment - Coke Thirst

SHORTLIST - TERRIFYING TOMATOES - INDUSTRY CRAFT - ART DIRECTION

 

 

_CLIO HEALTHCARE
SILVER - FILM | DOADORES DE TALENTO

 

 

_Effie awards
SILVER - HEINZ KETCHUP PASTA SAUCE - ITALY
BRONCE - HEINZ KETCHP PASTA SAUCE -UK

 

 
_Profissionais do ano
Categoria Nacional- Doadores de Talento

_Lürzer’s Archive 
Published (6/2015) - Film - Verissimo | Doadores de Talento
Published (6/2015) - Film - Zé Roberto | Doadores de Talento

_New York Festivals
Finalist Award - Digital - Mobiliário Político
Finalist Award - Public Service Announcements - Mobiliário Político
 

 

_Smarties mma
GP - Brand awareness - güd/millenNial dogs
GOLD - BRAND AWARENESS - güd/millenNial dogs

_El Ojo de Iberoamérica
PLATA - POVOS DA FLORESTA
Bronce - Cine/TV - Doadores de Talento
Plata - Diseño de Sonido - Coke Thirst
Bronce - Mejor Edición - Vá Até o Fim

_CCSP
BRONZE - ISA POVOS DA FLORESTA
BRONZE - BRANDED CONTENT - COKE THIRST
ANUÁRIO - TV, CINEMA E OUTRAS TELAS - VERISSIMO - DOE SEU TALENTO
ANUÁRIO - TV, CINEMA E OUTRAS TELAS - ISA - POVOS DA FLORESTA
ANUÁRIO - TV, CINEMA E OUTRAS TELAS - ISA - POVOS DA FLORESTA
ANUÁRIO - TV, CINEMA E OUTRAS TELAS - MEIRELLES - DOE SEU TALENTO





ANUÁRIO - TÉCNICA FILME: FOTOGRAFIA - VÁ ATÉ O FIM

 

_CDEC

BRONCE - RIDICULOUSLY GOOD SECOND WAVE  - HEINZ

ANUARIO - TERRIFYING TOMATOES - HEINZ

ANUARIO - HEINZ KETCHUP PASTA SAUCE - HEINZ

ANUARIO - UNBREAKABLE - TOUS

ANUARIO - FAMILIAS  - DANONE

...

 
_Wave Festival
GP - Branded Content - Coke Thirst
Ouro - Branded Content - Coke Thirst
Prata - Film - Doadores de Talento 
Bronze - Film - Doadores de Talento 
Prata - Film Craft - Coke Thirst
Bronze - Film Craft - Vá Até o Fim
 
_FIAP
Oro en la Maratón Jóvenes Creativos 2016
 
 
 
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OBRIGADO!

GRÀCIES!

GRACIAS!

THANKS!