New Heinz
Ketchup
Pasta sauce
Picture this: we set out to make waves in the sauce world, and Heinz was our muse.
Our mission? To tackle a classic culinary quandary: Ketchup on pasta – Yay or nay? Right or Wrong?
Armed with TikTok flair, we crafted a product that became the center of this polemic (and funny) conversation.
But here's the kicker: we cooked up a teaser paying homage to Heinz's iconic "Pass the Heinz" campaign.
Think of it as a time-traveling idea from Mad Men, brought to life 50 years later by David the Agency Miami.
This time, though, we swapped out the original visuals with mouthwatering pasta dishes. We dropped the teaser
on social media and billboards, priming the world for the grand reveal.
In no time, our campaign scored a staggering 298 million impressions and raised eyebrows, especially among pasta-loving Italians.
